The core of IMC’s business lies with the producers.
We act as a value-adding and marketing operation on behalf of producers and pass the value gained from various markets back to them through the producer price paid for cattle.
Who we are
IMC is a meat processing and marketing entity. IMC serves niche markets locally and internationally with premium quality products that are traceable from the farm all the way to the fork. IMC purchases cattle from farmers engaged in extensive livestock farming conditions that lend unique characteristics to the corporation’s end-product, which, after being processed through the value chain, realises a significant premium in carefully selected markets across the globe.
IMC operates various slaughter facilities across Namibia and engages in related manufacturing and other production activities by means of production operations.
IMC’s vision is to have the most sought-after meat brands in selected markets in the long term interest of its stakeholders and aims to achieve this by creating added value for its customers through unique competencies, as well as cost effective and innovative processes, sound social and environmental practices and motivated staff.
Adding value to beef starts in the veld, where farmers rear free-range cattle using natural methods. Animals are raised on veld grass for the majority of their lives and no growth hormones or routine antibiotics are used in their rearing. Apart from using naturally reared cattle for our production and ensuring that they are treated according to strict animal welfare principles, we further differentiate ourselves by eschewing commodity trading as far as possible. So we do not sell carcasses in international markets, but focus instead on producing value-added, deboned cuts of meat to meet various client specifications for customers across the world.
Our aim is to add as much value to carcasses as possible and to thus closely align ourselves with the needs of the end consumer of our products. As a consequence, we are constantly developing our value chain by placing greater emphasis on the quality and unique characteristics of our beef. Almost 100% of the slaughtered animal is processed and sold. In this way, we can maximise value addition opportunities.
In our efforts to become a leading and admired provider of premium products to niche markets, we have assumed the responsibility of running our business in accordance with the highest technical, ethical, social and environmental practices. Our organisation and processes are regularly audited by independent, internationally recognised auditing companies such as SAI Global. All our facilities comply with the International Organization for Standardization (ISO) 9002, Hazard Analysis and Critical Control Points (HACCP) 1033:2007, as well as the quality benchmarks set by the South African Bureau of Standards (SABS).
In addition, export abattoirs hold an ‘A’ grading in terms of the internationally recognised British Retail Consortium (BRC) Standards. The BRC measures ethical and fair practices, animal welfare, and corporate social responsibility, as well as technical and operational factors in food production. Our abattoirs and manufacturing facilities are EU-certified and are regularly subjected to EU audits.